"...Perquè no ens enganyem, tu els portes bé, però jo els porto millor..."
This is how Jordi Hurtado and his acknowledge “longevity” congratulated Regal customers on their birthday. Key: a friendly design piece with irony and humor that highlighted Regal's brand tone and personality and endearingly built customer loyalty.
Agency: Wunderman Thompson
![](https://cdn.myportfolio.com/6e2ddd84-639c-4b1d-ab8f-a38c31d7e9f5/6d90b153-d292-4f5a-be72-bd0181902178_rw_1920.jpg?h=6e01c2cac9e739e99037b6bebc21c892)